Mission Focused Leadership - An Injection of Strategy

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Comments: 0 1 Post Date: February 10, 2018

Fish and Chips

He was hard of hearing, so he had no radio.  He had trouble with his eyes, so he had no newspaper.  But he sold fish and chips from a van.

He had increased his route taking in more of the estates around the area he worked.  He put up a sign on the side of the road and in local shops advertising how good they were, and which nights he would be in each estate.  And people bought.

He increased his fish, batter and potato orders, and he bought a bigger fryer to take care of demand.  His son came home from university to help him.

But then something happened.

His son said, “Dad, haven’t you heard on the radio? There’s a big recession on. The international situation is terrible, and the domestic situation is even worse.”  Whereupon the father thought “Well my son has gone to university.  He listens to the radio and reads the newspapers, so he ought to know.”

So the father cut down on the Fish order, reduced his route, took down his advertising signs and no longer bothered to drive to all of the new estates.

His fish and chip sales fell almost overnight.  “You were right son,” the father said to the boy.  “We are certainly in the middle of a great recession.”

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