We appreciate that most businesses are busy enough sorting out the day to day let alone thinking about how they might respond to a certain situation before it arises.
What opportunities might be around the corner and how best they might exploit them. With the speed at which the business landscape is changing it is becoming difficult to think of how things will be even three or four months away, let alone 2-3 years into the future. All that we can say for certain is that tomorrow will not be the same as today.
Scenarios are alternative futures and are an excellent method of helping you decide what type of opportunities, risks and threats you may face in the future.
Scenario Planning is a facilitated workshop that enables organisations to look at the factors impacting their business and its environment. It uses these factors to construct pictures or scenarios of possible and plausible futures and these are then used to prepare and plan for what could happen.Read More
More and more companies are including scenario plans as a key element of their long-term strategic planning. Companies using the technique have reported remarkable successes – Shell, for example, has used scenarios for many years and predicted the Oil Crisis of the 1970s, and the changes that took place prior and immediately after the fall of the Soviet Union in the early 1990s.
In our opinion scenario planning is more relevant today than ever before. Instead of looking 2-3 years ahead, businesses should be looking 3,6, 9 and 12 months ahead. Using scenario planning in this way could mean the difference betweween success and failure of your business. It is for this reason that we use a hybrid military intelligence and business scenario planning system, it is semi-tactical/strategic and used by the military to plan during battle conditions to predict a likely situation. We link it with an information collection plan to make the planning very robust.